Black is a lack of imagination
Black nail polish was about as popular as the little black dress and all, it seemed, was arrested in this boring routine of excessively muted short nails for at least five years. But there's only so long as a girl in a dark, morbid and isolated world, the funeral-ready and puts her mind to sleep, to die of boredom of life.
Widespread visceral reaction against the old Gothic standard from the 90s was reluctant inevitable, and the fashion pendulum swung back against the nun-like obsession with a single, dull, uninspired and unfeminine color in a full rainbow of fun and satisfying ways. The average young woman found, well, their inner woman.
Cheap Thrills in a bad economy
The recession of recent years has affected spending for the beauty as anything else. How often do you dye your hair, how often you get a cut, or the frequency of your visits to a spa is obviously a matter of discretionary spending. It has been said, however, that even if you may not be able to afford a new lipstick, you always buy a new polish. Sales have gone through the roof there last year, up about 50%.